The competitive landscape, updated while you sleep.
MCI continuously tracks competitors across their websites, pricing, jobs, funding, press and reviews, then distills everything into daily briefings, battlecards and share of voice analytics your team can act on.
One timeline for every competitor
MCI ingests 20+ signal types and fuses them into a single chronological timeline, so you see the story, not just scattered alerts.
- Website & product changes, features, pricing pages, messaging
- Hiring signals, job posts reveal roadmap and focus areas
- Funding, press & analyst mentions with sentiment context
- Review & social buzz, demand and dissatisfaction shifts
Pricing page updated · Enterprise plan +€49/mo · 2h ago
Signals EMEA enterprise push · 5h ago
"Global expansion" named as use of funds · 1d ago
Battlecards that write themselves
Every competitor gets a living dossier, positioning, strengths, weaknesses, pricing, recent moves and a recommended response, regenerated automatically as new signals arrive, with every claim cited.
- Citations with sources, analysts can audit every fact in seconds
- Versions tailored to each role, sales, product and exec views of the same card
- Share in one click to Slack, Notion, Confluence or your CRM
Everything a strategic analyst needs
Signal coverage
Web, pricing, jobs, funding, press, analyst notes, reviews, social, 20+ sources per competitor, deduplicated and scored.
Daily CX briefing
A morning digest of what changed, what matters and what to do, delivered to Slack, Teams or email before standup.
Share of voice analytics
Positioning and demand share tracked over time, benchmarked against your chosen market baseline.
MCI replaced our Friday competitor digest ritual entirely. The briefing writes itself and my analysts finally do real analysis instead of copying and pasting screenshots.